Privacy Policy

True North Home Buyers LLC (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you use our website, how we use it, and the choices you have. By using the Site, you agree to the practices described here.

1. Information We Collect

Information you provide directly: When you submit a property inquiry through the Site, we collect:

• Property address
• Property details you confirm or edit (bedrooms, bathrooms, square footage, year built)
• Ownership status, intended sell timeline, and home condition
• Your name, phone number, and email address

Information collected automatically: When you visit the Site, we and our service providers may automatically collect:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on the Site, and how you navigated to us (referral source)
• Interaction events (button clicks, form steps completed) collected via PostHog analytics

2. How We Use Your Information

We use the information we collect to:

• Prepare and deliver a cash offer estimate for your property
• Contact you by phone or email to discuss your property and any offer
• Schedule and confirm property appointments
• Analyze how visitors use the Site so we can improve the experience
• Comply with legal obligations and enforce our Terms of Service

We will not send you marketing emails unrelated to your inquiry without your consent. You may opt out of any follow-up communications at any time by emailing us at hello@tnhb.com.

3. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers: We work with trusted third-party companies that help us operate the Site and follow up on inquiries (such as cloud hosting providers and analytics platforms). These providers access your information only as needed to perform services on our behalf and are contractually required to keep it confidential.
• Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Analytics — PostHog

We use PostHog to understand how visitors navigate the Site and where people drop off in the inquiry process. PostHog collects anonymized behavioral data (page views, clicks, funnel steps) using cookies and local storage. PostHog does not receive your name, phone number, or email address. For more information on how PostHog handles data, please review the PostHog Privacy Policy.

5. Data Retention

We retain property inquiry information for as long as it is necessary to fulfill the purposes described in this Policy or as required by applicable law. If you request that we delete your information, we will do so within a reasonable time, except where retention is required by law or legitimate business need (such as records of a completed transaction).

6. Your Rights

You have the right to request access to, correction of, or deletion of the personal information we hold about you. To exercise any of these rights, please contact us at hello@tnhb.com. We will respond to verifiable requests within a reasonable time frame. We do not discriminate against anyone who exercises their privacy rights.

7. Children's Privacy

The Site is intended for adults who own or have authority over residential property. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have inadvertently collected information from a minor, we will delete it promptly. If you believe we have collected information from a minor, please contact us immediately.

8. Security

We use commercially reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised Policy.

10. Contact

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

True North Home Buyers LLC
427 Cider Hill Rd, York, ME 03909
hello@tnhb.com